软文广告最早产生于报纸广告，近几年随着网络的流行网络软文也随之兴盛起来。 广告味淡化，侧重于新闻式广告，易于被观众接受。软文广告与传媒载体相互融合，在受众无意识的情态下，悄无声息地灌输给受众。这种方法有利有弊。在实际操作中，我们应尽量克服其弊端，注意数量和质量的把握。
文章由软文广告兴起的原因、概念和特点出发，系统分析了软文的优势和劣势，网络软文与传统媒介软文广告相比起步较晚，这里借鉴传统媒体发布广告的特点进行探讨，进而分析了企业品牌的发展过程中如何更有效地利用网络软文进行营销，对其提出针对性的建议。
软文广告是企业整体营销计划中的一个环节,需要各种其他广告方式的支持,从而构建一个立体的营销传播方式。
Soft-generated text ads on the newspaper advertisements as early as the last few years as the network's popular network software text also will be flourished. Advertising dilute flavor, focusing on the press-up ads, easy-to-be audience acceptance. Soft-text advertising and the media carrier and fusion, in the audience unconscious modality, the quietly instilled in the audience. This method pros and cons. In practice, we should try to overcome their shortcomings and pay attention to quantity and quality of certainty.
Soft-text articles from the reasons for the rise of advertising, concepts and characteristics of the system analysis soft-wen's strengths and weaknesses, network soft-soft-wen wen and traditional media advertising compared to a late start, here drawing on the characteristics of traditional media advertising explore further analysis of the development process of corporate brand to more efficient use of network marketing of soft paper, its make targeted recommendations.
Soft-text advertising is their overall marketing plan in a part of the need to support a variety of other advertising methods to build a three-dimensional marketing communication methods.