急求一种咖啡品牌的英文介绍

急求一种咖啡品牌的英文介绍

first,A Brief History of Starbucks Starbucks has always been the place to find the world’s best coffees. hehe~

<Starbucks History
The story began in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market (opened August 17, 1907).
But at this time the company was a local coffee roasting facility. That remained their core business until 1982 when Howard Schulz joined the company.

He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point for the company and the begin of writing coffee history should be one year later when Schulz traveled through Italy. He got inspired by the old Italian coffee bar tradition to serve fresh brewed Espressi and Cappuccini. He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffee bar in Seattle and gave it the Italian touch by naming it 'Il Giornale'.

The new concept worked out, Il Giornale was a success. But Schulz aimed higher. He found local investors and bought Starbucks in 1987. That gave way for expansion and in the same year he opened new cafes in Chicago and even Vancouver, Canada. 17 Starbucks Cafes were established.

In 1992 the company went public (after they had already offered stock options to part-time employees in 1991) and stocks were now publicly traded at the NASDAQ (SBUX). At this time Starbucks counts approx. 165 cafes.

On March 7th, 2001 Starbucks eventually jumped on the Old Continent and opened their first cafe in the Old World: Zurich, Switzerland.

Today the company has more than 8.000 cafes in more than 30 countries.

<Here is another issue:(more brief)
1970's
The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.

1980's
Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.

1990's
The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.

2000's
The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® ice blended beverages.