英语翻译1）所以,一 则成功的广告通过直译法即形象的保留这个措施,在译语环境仍然不失为优秀的广告,对

英语翻译1）所以,一 则成功的广告通过直译法即形象的保留这个措施,在译语环境仍然不失为优秀的广告,对

　　1) therefore,the success of an advertisement that is,through the translation method to retain the image of the measures is still at target language environment can be excellent advertisement for the products in the foreign cultural environment does not impede the open market.　　Another example is 1,Good to the las!Drop.Shannon detail,something more to say.(United States general food　　Goods companies Mak's (Maxwell House) coffee)　　Beautiful words of the advertisement sentimental and full of legend,a casual men's hands HUAI coffee,drip　　The screen drops味香impression at the hearts of consumers.Asked to preserve the original image,put the original　　Edge products that Tut coffee acclaimed Artistic spray painted thoroughly to ensure that consumers are also restrain　　Not want to try,there really is translated products.　　2,An apple a day keeps the doctor away.An apple a day,doctors　　Away from me.(Apple's ads)　　This term describes the apple ads nutritional value,humorous,realistic image test　　Who would want to see a doctor willing to suffer from the disease,but does not eat healthy apple!Preserved its President　　The original image,in the love life,health advocates,family longing for their old age traditional text　　Of the oldest in the world (China),the consumers are more willing to accept this cultural image.　　The above two cases have been taken literal law,to preserve the image of the original culture in the country has played a good goal　　The effect of the product sales.　　2) Literal Translation advertisement slogan law to faithfully transmit the thrust of the original.But the literal translation does not　　Equal die translation,hardware translation,it does not mean one-to-one.Medium from the target so the flexibility to choose the most suitable word or expression of the most clever and appropriate translated sentence to the original characteristics and the meaning of rhetoric ads is very important.

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