high-fronted、是什么意思 that is less formal and rigid Companies rebrand themselves，是什么意思

I’m showing them how to do everything from changing their reception areas—which tend to be very off-putting with their high-fronted reception desks- to how to make small talk, that is less formal and rigid Companies rebrand themselves all the time, spending millions on new office interiors and so on.

high-fronted
桌子正面很高的
that is less formal and rigid Companies rebrand themselves （all the time）
不太正式，制度不严格的公司(一直在）重塑品牌形象...

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