英语翻译随着新经济时代的来临,市场环境发生了极大的变化,质量信誉己成为企业占领市场的重要工具.随着人民生活水平的提高,对

英语翻译
随着新经济时代的来临,市场环境发生了极大的变化,质量信誉己成为企业占领市场的重要工具.随着人民生活水平的提高,对商品质量的要求越来越高.企业经营的竞争已由产品的生产和服务的竞争,转向更高阶段的信誉之间的竞争.信誉既是企业特有标志,又是一种标准和承诺.它既是企业进入市场的通行证和消费者之间的桥梁,又是企业定位市场的依托.联想集团在收购IBM PC业务后,一跃成为全球第三大个人电脑供应商,同时也拥有了大量的品牌.联想集团通过其成功的品牌战略,推动公司业务的开展,在惨烈的市场竞争中脱颖而出,并逐步扩大市场份额,获得了良好的盈利能力.
\x05本文首先分析了企业实施品牌战略的重要性,揭示了我国品牌战略的现状和存在的问题.其次针对联想集团的现状和品牌发展历程,总结出了联想集团的品牌战略实施对策.本文的研究成果,对于企业制定品牌战略具有一定的参考价值和指导意义.
关键词：产品质量；信誉；企业文化

With the new economic era, the market environment has undergone great changes, the quality of credit has become an important tool for companies dominate the market. With people's living standards improve, the quality of goods have become increasingly demanding. Competitive business products and services from the competition, turned to a higher level of credibility among the competition. The credibility of both the firm-specific signs, but also a standard and commitment. It is a passport to enter the market and consumers a bridge between, the market is relying on corporate positioning. Lenovo Group acquired IBM PC business, became the world's third largest PC vendor, but also have a large number of brands. Lenovo Group, through its successful brand strategy to promote the company's business conduct, in the fierce market competition, and gradually expand the market share, get a good profitability.
This paper analyzes the importance of corporate brand strategy, brand strategy in China reveals the current situation and existing problems. Second, the status quo and for the Lenovo brand development process, summed up the Lenovo brand strategy implementation measures. This research, developed brand strategy for the enterprise has a certain reference value and significance.
Keywords: product quality; reputation; Culture