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要女性媒介方面或是报业经营方面的外文文献一篇，3000字左右，万分感谢

The Newspaper Society represents the regional newspaper industry. Although over 83% of the adult British population already read a regional newspaper - and that readership is still growing - newspaper companies are extending their audience reach across a range of websites and online services, broadcast channels and publications. These still concentrate upon the local content, which research continues to confirm is the industry’s unique strength, and why its services are valued, trusted and acted upon by their readers in their local communities. But the industry’s development of these multi-media portfolios means that those readers are now able to obtain local news, information, entertainment and advertising from the regional press, in the way that suits their changing lifestyle, using their choice of the traditional and new media services available. In addition to the industry’s 1,300 core regional newspaper titles, the latest NS Annual Industry Survey has shown that the number of regional press websites increased from 509 in 2004 to 828 in 2005, the number of stand-alone magazines and niche publications grew from 400 to nearly 600 and the number of regional press owned radio stations grew from 20 to 28. There are developments such as Channel M in Manchester. There were 16 launches of new regional newspaper titles. E-editions, websites, podcasts, mobile phones and related services allow people to access news and entertainment on the move, whilst blogging enables readers to get directly involved with their newspaper. The new media services encourage such interactivity. Audiovisual material generated by the newspapers’ own journalists, readers, advertisers, news agencies and others are increasingly part of the media mix offered by newspaper websites and other new media services. Video streaming is used by an increasing number of publishers, to provide news, sport and local information. These platforms are proving increasingly popular

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