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Identify your target
Advertisers must pay the media for display their ads. their money would be wasted if the message didn't reach its target audience , in other words the people the advertisement intends to persuade . For example , adolescent boys are more likely to buy computer games than any other group , so it makes sense to make computer game ads thatappeal to this group. Having identifitied the target group , researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. this information then forms the basis for decisions anout what type of advertising techniques to use with this group.