Consumer Empowerment的定义的什么？

用英文解释~~
谢谢~！

Consumer Empowerment 消费者增权
也可是翻译成（对）消费者的授权

第一个是消费者的意思，第二个是增权，授权的意思

Well,the words just as the consumer participation means,it is dressed up in a number of buzzwords. I mean it is not often called ‘customer participation’ or ‘consumer participation’. It’s wrapped up in whichever marketing company’s buzzword they have decided to call it. So you’ll hear it being called ‘co-creation’, you’ll be hearing it called ‘customer made communications’, you’ll be hearing it called ‘consumer empowerment’ or ‘customer empowerment’. But underlying all of those different buzzwords is a term called ‘participation’ which has been used in political science and management theory for years now.