英语翻译In-oui analyses of the fragrances data,we replicated the

英语翻译
In-oui analyses of the fragrances data,we replicated the
proceduresa pplied to the wine data.The unit of analyses
was the individual package designs (N = 120),and the
variables included 15 brand personality items (obtained
from consumersa) nd the type of holistic design( obtained
from professionals)I.n a few cases,a verages coresf or the
responsesw ere based on only nine individual ratings
because of data discarded as a result of consumer high
familiarity with the brand.As previously,we analyzed
brand personahty data through CFA,producing five factors
in line with Aaker's (1997) scale (CFI = .94).On the bas
of these results,we averaged item scores to produce five
universalb rand personalityd imensions.T o assessth e relationships
between holistic package designs and the generalizable
responsesc apturedb y the brand personalityd imensions,
we employed an analysis of variance.Table 6 shows
siglificant differencesin all responsed imensionsa,s generated
by the holistic design types; it also shows sotne examples.
For fragrancesm,assivep ackagesa re associatedw ith
below-averagiem pressionso f excitementa nds ophistication
and above-averagreu ggednessC.ontrastingp ackagesg eneratei
mpressionso f excitementa long with high ruggedness
and low competenceN.atural designsa ppears incerea nd
sophisticatedD.elicated esignsa re associatedw ith competence,
sophistication,a nd low ruggednessN.ondescript
designsa re associatedw ith low sincerity,l ow excitement,
and low ruggednes

在oui对芬芳数据的分析,我们复制了
proceduresa pplied对酒数据.分析单位 was各自的成套设计(N = 120),和
variables包括15个品牌个性项目(获得的
from consumersa) nd全部设计(获得的的种类from专家) I.n一些个案件、verages coresf或者基于的responsesw仅九个各自的规定值由於消费者高,由於数据的放弃了与品牌的familiarity.作为以前,我们分析了
brand personahty数据通过CFA,导致五个因素根据Aaker的(1997)标度的 (CFI = .94).在bas
of这些结果,我们平均为项目比分导致五
universalb田埂personalityd imensions.T o assessth e关系
between全部成套设计和可概括的
responsesc apturedb y品牌personalityd imensions,
we使用了差异分析.表6展示
siglificant differencesin所有responsed imensionsa,s引起了
by全部设计类型; 它也显示sotne例子.
For fragrancesm,关於associatedw ith的assivep ackagesa
below-averagiem pressionso f excitementa nds ophistication 在averagreu ggednessC之上的and.ontrastingp ackagesg eneratei 长期mpressionso f excitementa与高险峻
and低competenceN.atural designsa ppears incerea nd
sophisticatedD.关於associatedw ith能力,的elicated esignsasophistication,nd低ruggednessN.ondescript关於associatedw ith低真诚,l ow兴奋,的designsaand低ruggednes