为了更好的推广李宁新产品,让大众了解李宁这个品牌产品的特点、优点,从而刺激大众消费,提升李宁品牌的影响力。并让更多的消费者了解国内品牌,以支持民族产业,缩小李宁品牌与世界知名品牌的差距,振兴民族产业在世界大舞台的地位。
本文从广告策划方面重点介绍李宁新产品—“蝉影”跑鞋,以增强该产品在徐州等地区的推广力度,优化产品营销模式,扩大市场销售份额。从市场分析开始,就立足于市场,定位好目标消费群体,让消费者深刻的了解到李宁产品的特点、优势,了解到李宁对任何一个产品都是精心设计,用心策划,真心服务。从而加强市场竞争力,使李宁在激烈的市场竞争中立于不败之地。
In order to better promote the Li Ning products that enable the public to understand the characteristics of Li Ning brand products, advantages, so as to stimulate mass consumption, enhance the influence of Li Ning brand. 并让更多的消费者了解国内品牌,以支持民族产业,缩小李宁品牌与世界知名品牌的差距,振兴民族产业在世界大舞台的地位。 And to allow more consumers to understand the domestic brands, in order to support the national industry, the brand Li Ning to narrow the gap with the world-renowned brands, revitalizing the national industry's position in the world arena.
This article focuses on planning from the ad Li Ning, the new product - "Cicada Shadow" running shoes, in order to enhance the product in Xuzhou and other regions to promote and optimize the product marketing model, to expand market share. From the market analysis started, based on the market, locate a good target consumer groups for consumers to deeply understand the characteristics of Li Ning's products, advantages, any one know Li Ning products are carefully designed, carefully planning, sincere service. Thereby strengthening the market competitiveness, Li Ning in the fierce market competition in an invincible position.