（一）TheMakingofaSuccessStory根据以下材料，回答问题。(1)IKEAistheworld'slargestfurnit

共享题干题 （一）The Making of a Success Story根据以下材料，回答问题。(1) IKEA is the world's largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world's most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural business man. As a child, he enjoyed selling things and made small profs from selling matches,seeds and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business-- IKEA.(2) IKEA's name comes from Kamprads'initials (I.K.) and the place where he grew up (E and A).Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad's wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.(3) IKEA first began to sell furniture through a mail-order catalogue in 1947. the furniture was all designed and made by manufactures near Kamprad's home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.(4) In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stress with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus, response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.(5) In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: fiat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared.The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.(6) Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world's richest man. He currently lives in Switzerland and is retired from the day-today operations of IKEA. IKEA itself, though, just keeps on growing.1.[不定向选择题]Customers liked the idea of IKEA's showrooms because __________A.iKEA began as a small store selling all kinds of cheap things. B.it is highly welcomed by both C.ingvar Kamprad showed interest in and talent for doing business. D.he lives happily in retirementE.here they can see and try the furniture they are going to buyF.ingvar successfully manages the company all by himselfABCDEF确定 2.[不定向选择题]Paragraph 2 __________A.Ingvar Kamprad -- a born businessman B.Success brought by the introduction of showrooms. C.The or/gin ofikea D.Specialization in selling furnitureE.Flat packaging -- a feature of ikeaF.World-wide expansion of IKEAABCDEF确定

1.参考答案：E
参考解析：题干的前半句说“顾客喜欢IKEA的展厅”，空格处需要填出顾客喜欢的原因。利用题干前半句中的细节信息词showroom作为答案线索，定位到第四段第二句，该句说“首间宜家展厅收到了空前成功的效果，因为人们十分乐意在购买之前能亲眼看到并试用这些家具”，由此判断E(在这里他们能亲眼看见并且还能试用他们将要购买的家具)。
2.参考答案：C
参考解析：IKEA几乎贯穿全段出现，因此为段落主题词。段首句说“IKEA(宜家)这个名字取自Kamprad全名的首字母(I．K．)和他成长的地名(E andA)”,该句内容正好与选项C(IKEA的起源)意义一致，因此C很可能是答案。该段后面部分的句子中涉及对其最初情况的介绍，由此判定C是答案。3.[不定向选择题]Paragraph 4 __________A.Ingvar Kamprad -- a born businessman B.Success brought by the introduction of showrooms. C.The or/gin ofikea D.Specialization in selling furnitureE.Flat packaging -- a feature of ikeaF.World-wide expansion of IKEAABCDEF确定

这个问题的回答的对