一道英语沙龙的题目

Setting prices for typical services involves calculating the cost of products used,employee’s salaries or the owners,the basic overhead expenses of the business,and the last factor,knowledge of “what the traffic will bear.”Even a famous salon doesn’s change as much in a regional area as per what it would charge say in Sydney.One well recognised way to gain an idea of the range in which to set your prices is by checking what the competition is currently charging and then figure out if the clientele you are aiming at is the same,slightly more upscale,or a bit less affluent.You may choose to match prices on some service but undercut the competition in others.During the first month you are open,for example, you might run a grand opening special during which you cut your planned price on one or two services to encourage customers to give you a try.Many new salons have become successful in areas in which only very pricy establishments existed beforehand,by providing quality service in an atmosphere that,though attractive to affluent clients,also appeals to those who desire the service provided by those more opulent salons but at prices they can better afford.

Once prices are set,be wary of raising them too often.For this reason, it’s appropriate to run a limited-time offer of lower prices during the first month you are open,but don’t extend the discounts for too long.If you do your clients will feel taken advantage of, you will appear to have waited until they become regulars to raise your prices.This can also be said for any promotions that you run in the salon whether you are a new salon or not.

You need to know your typical customer or client demographics.What the income,employment,and education level is for the neighborhoods where your customers live?Customer Profiling is central to understanding basic characteristics about your customers or client list.This will help you better target your best customers and help you see how to position smaller products lines and client services that you offer.

This is often very helpful to those targeting a particular market,for example,a high-income clientele.The smart salon owner will use such information to make impotant decisions about the pricing and selection of products and services the salon offers.

细说一下你怎么制定沙龙英语价格的，和什么事情你将考虑进去制定这个计划的？