sos,明天就要交的论文，奋斗到现在，麻烦高人帮忙翻译一下阿~感激不尽~在线等！

sos,明天就要交的论文，奋斗到现在，麻烦高人帮忙翻译一下阿~感激不尽~在线等！

The 21st century, the socialist market economic system and explore the establishment of major manufacturers pay more attention to the advertising strategy and tactics on the outstanding performance of the corporate image of the mold, a brand, focus on advertisers and the community, consumers , Enterprise-wide efficiency of internal communication. In order to make this a better effect, many companies choose a celebrity speak ads. Celebrities are in high reward enterprises have huge gains at the same time, there's a lot of celebrities speak of false advertising and consumer complaints situation.
As the ad itself with commercial and utilitarian, that is, advertisers is to achieve a specific objective to pay a fee, through advertising to promote carrier, with input and output of its economic attributes. Therefore, in specific ads for the operation of various factors, will lead to a certain offence, so that socio-economic order, consumer rights had been violated. As a "voice" of people as a major public advocacy, but this has never bear any legal responsibility. Therefore, countries should, through legislation and enforcement of the campaign for the supervision and management and standardize the advertising market, the protection of the legitimate operators and the vast majority of the interests of consumers, restrict and eliminate illegal advertising, promotion of the socialist market economy moving in the direction of a lawful and orderly manner.
In this paper, improve the legal system based on the perspective of celebrity advertising legislation regulating research, to analyze today's celebrity ads in which the legal environment topics as the theoretical support of this paper, gave a summary of China's advertising laws and regulations and the development process and the status quo, and make My celebrity ads speak the existing problems, pointing out that the improvement of China's famous ad legislative norms of significance: It is conducive to the protection of consumer rights and interests of safeguarding the interests of enterprises and the promotion of China's market economy development. For the final issue of the better ways to improve, such as: establishing a correct concept of celebrity advertising legislation to strengthen consumers in distinguishing ability and self-protection, improve the supervision system.