在我国外贸出口的产品中,由于企业的品牌意识比较淡薄和长期依赖“贴牌生产”,导致出口产品的品牌化程度低,缺乏自主的品牌和世界级品牌,使我国品牌竞争力不敌外国品牌。本文基于我国外贸出口中的品牌现状,分析了现阶段我国品牌外贸出口中品牌方面存在的问题,并针对这些问题探讨了我国在外贸出口方面应对品牌策略。
翻译成英语,不要在百度搜在线翻译,没用,要纯手工的````谢谢
在我国外贸出口的产品中,由于企业的品牌意识比较淡薄和长期依赖“贴牌生产”,导致出口产品的品牌化程度低,缺乏自主的品牌和世界级品牌,使我国品牌竞争力不敌外国品牌。本文基于我国外贸出口中的品牌现状,分析了现阶段我国品牌外贸出口中品牌方面存在的问题,并针对这些问题探讨了我国在外贸出口方面应对品牌策略。
翻译成英语,不要在百度搜在线翻译,没用,要纯手工的````谢谢
Most Chinese entrepreneurs in export trade have relatively weak awareness in products branding.
For a long time they have been relying on OEM (original equipment manufacturer) for their survival. This has resulted in low level of products branding for Chinese manufacturers.
The lack of original brands and world-class brands makes our own products less competitive than foreign brands. Based on the current situation of foreign trade, this article analyses the problems existing in branding among export products and explores the strategy to these problems.
On the area of foreign trade exports production of China , the lack of awareness on upgrading the brand strength but rely on the long -term OEM is main reason weaken the domestic brand in international market. in addition, Due to lack of own brand in international market,It also give a severe stroke at domestic brand when they compete with broad brand. this chapter ,which is base on the present condition , analyze the present problem on domestic brand so that contrive the tactics in turn to cope with the international brand competition.
In our national enterprise export trading industries are having lack of branding culture, they dependent too much on the OEM production business cycle and reducing their own creativity in producing own brand market activity.
This causes our branding lack of world standard to compete with those foreign branding products. This article write and analyse about our national current problems in export branding products, and evaluating with feasible solution and strategy on branding market sharing.