请问：qualifier和order winner区别 以及在SC中如何发展

请问：qualifier和order winner区别 以及在SC中如何发展

Order-winning factors are those things which directly and significantly contribute to winning business. They are regarded by customers as key reasons for purchasing the product or service. Raising performance in an order-winning factor will either result in more business or improve the chances of gaining more business. Qualifying factors may not be the major competitive determinants of success but are important in another way. They are those aspects of competitiveness where the operation’s performance has to be above a particular level just to be considered by the customer. Performance below this ‘qualifying’ level of performance will possibly disqualify the company from being considered by many customers. But any further improvement above the qualifying level is unlikely to gain the company much competitive benefit. To order-winning and qualifying factors can be added less important factors which are neither order-winning nor qualifying. They do not influence customers in any significant way. They are worth mentioning here only because they may be of importance in other parts of the operation’s activities.

区分不同公司产品、服务的判断标准和选择因素，比如说：你想买个笔记本，尺寸、操作系统、自重等都相同的品牌内，如果有一个电池续航时间长，那电池性能就是一个 order winner。