有哪位高人能帮我把线面一段话翻译成英文 谢谢啦
解决时间 2021-04-26 05:51
- 提问者网友:活着好累
- 2021-04-25 19:56
伯德·施密特博士(Bernd H.Schmitt)在他所写的《体验式营销》一书中指出,体验式营销(Experiential Marketing)站在消费者的感官(Sense)、情感(Feel)、思考(Think)、行动(Act)、关联(Relate)五个方面,重新定义、设计营销的思考方式。
笔者认为,体验营销是指企业以满足消费者的体验需求为目标,以服务产品为舞台,以有形产品为载体,生产经营高质量的体验的经济活动。简单地说,就是由商家根据消费者的要求,创造、提供一个新的环境或者条件,在消费者的体验需求得到满足的同时,实现商家的利益。
体验营销突破传统上“理性消费者”的假设,认为消费者消费时是理性与感性兼具的,消费者在消费前、消费中、消费后的体验,才是研究消费者行为与企业品牌经营的关键。体验营销强调消费者的参与性和接触性。强调引起消费者的“情感共振”。
最佳答案
- 五星知识达人网友:几近狂妄
- 2021-04-25 21:08
Byrd, dr schmidt H.S chmitt Bernd (in his book the Experiential Marketing book, Experiential Marketing (out) Experiential Marketing standing in the Sense of sensory consumers, emotional () (), thinking (diversified running), action (Act), association (Relate) in five aspects, redefined, design Marketing way of thinking.
The author thinks that the experience marketing refers to satisfy consumers' experience of enterprise as the goal, the demand for products, services with tangible products for stage carrier, production management experience of high quality of economic activities. Say simply, it is according to the demand of consumers by businessmen, create, and provide a new environment or conditions, in the experience of consumer demand satisfaction at the same time, the realization of the interests of businesses.
The experience marketing breakthrough tradition "rational consumer" hypothesis, that consumer spending is reason and sensibility concurrently, the consumer spending, before and after the consumption of experience, is the study of consumer behavior and the key enterprise brand management. The experience marketing emphasizes consumer participation and sex. Emphasize "emotional resonance caused by consumers
全部回答
- 1楼网友:山君与见山
- 2021-04-25 22:42
Dr. Bernd H.Schmitt in his writings the experiential marketing, experiential marketing, Experiential Marketing)from the senses , emotional thinking , Act , associations five aspects, redefine, design marketing thinking.
The author believes, experiential marketing is the business to meet the needs of the consumer experience, to service the product to the stage to tangible products, production and operation of high-quality experience of economic activity. Simply put, is composed of businessmen according to consumer demands, create, provide a new environment or condition, the consumer experience requirements are met, at the same time businesses ' interests.
Experience marketing beyond traditional consumer "rational" assumption that consumer spending is sense and sensibility combines the consumer before the consumer, the consumer, the consumer after the experien
- 2楼网友:末日狂欢
- 2021-04-25 22:10
Byrd, dr schmidt H.S chmitt Bernd (in his book the Experiential Marketing book, Experiential Marketing (out) Experiential Marketing standing in the Sense of sensory consumers, emotional () (), thinking (diversified running), action (Act), association (Relate) in five aspects, redefined, design Marketing way of thinking.
The author thinks that the experience marketing refers to satisfy consumers' experience of enterprise as the goal, the demand for products, services with tangible products for stage carrier, production management experience of high quality of economic activities. Say simply, it is according to the demand of consumers by businessmen, create, and provide a new environment or conditions, in the experience of consumer demand satisfaction at the same time, the realization of the interests of businesses.
The experience marketing breakthrough tradition "rational consumer" hypothesis, that consumer spending is reason and sensibility concurrently, the consumer spending, before and after the consumption of experience, is the study of consumer behavior and the key enterprise brand management. The experience marketing emphasizes consumer participation and sex. Emphasize "emotional resonance caused by consumers.
我要举报
大家都在看
推荐资讯