什么是promotional mix
答案:3 悬赏:80 手机版
解决时间 2021-03-17 12:30
- 提问者网友：趣果有间
- 2021-03-16 18:15
什么是promotional mix
最佳答案
- 五星知识达人网友：酒者煙囻
- 2021-03-16 19:34
应该是指促销混搭，促销组合，也就是把两种及以上的促销方式结合在一起。
比如说，万圣节这天，全场买一送一，若消费满二百元即可再打九折，这就形成了一个有两种方式的组合。
比如说，万圣节这天，全场买一送一，若消费满二百元即可再打九折，这就形成了一个有两种方式的组合。
全部回答
- 1楼网友：长青诗
- 2021-03-16 21:41
意思是“营销组合”，主要包括：广告、个人销售、商品促销、公共关系销售和直接营销
- 2楼网友：梦中风几里
- 2021-03-16 20:49
Do u mind me explain in english?
ok, promotional mix is consists of public relation, advertising, direct marketing, personal selling, sales promotion.
Public relation means we should mantain a good relationship with the customer, thus retain their loyalty towards our products.
advertising means using different channel to promote the product, such as tv commercial, flyers, banner and etc.
direct marketing is a way of direct communicate with the customer through electronic devices such as mobile messaging, email, website and etc.
personal selling is an oral presentation of presenting the products to the customer.
sales promotion is a kind of technique to increase the sales using discount, coupons, samples and etc.
ok, promotional mix is consists of public relation, advertising, direct marketing, personal selling, sales promotion.
Public relation means we should mantain a good relationship with the customer, thus retain their loyalty towards our products.
advertising means using different channel to promote the product, such as tv commercial, flyers, banner and etc.
direct marketing is a way of direct communicate with the customer through electronic devices such as mobile messaging, email, website and etc.
personal selling is an oral presentation of presenting the products to the customer.
sales promotion is a kind of technique to increase the sales using discount, coupons, samples and etc.
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