急求将中文论文翻译成英文1

急求将中文论文翻译成英文1

Text ads in the meaning of human person

In highly developed commodity economy today, advertising can be seen everywhere. Advertising as a business through a certain media to promote their products to customers or solicit an important means of forwarding services, has entered every corner of society. Advertising discourse as a special genre of discourse, the discourse has its own specific structure. So far, domestic and foreign experts from different angles on the text ads have been studied: Leech on text ads conducted a study of stylistic characteristics, Schudson studied from a psychological point of advertising discourse, Gold studied from a cultural perspective Text ads,黄国文from the perspective of functional grammar studied the ad text, but few people use the theory of Systemic Functional Grammar in Discourse on the advertising system known as the meaning of human detail. The purpose of this paper from Halliday's systemic-functional grammar perspective on the collection system called the ads of the analysis to reveal how advertising discourse is known as a means to establish relationships with potential customers to achieve their purpose of persuasion or domination.

1. System Functional Linguistics in the interpersonal significance of

Systemic Functional Grammar Halliday, founder of (Halliday) believes that language is the social activities. Interpersonal component of language and interpersonal function on behalf of the speaker in the communicative process as participants may have significance, not only over-expression to the speaker's point of view but also affect the hearer's attitude or behavior. Interpersonal significance of three yuan as a function of language, construction and maintenance of the speaker and the audience of the social relations between the dynamic. Halliday believes that part of interpersonal meaning systems included in the call, or as a personal pronoun or as a possessive pronoun. Contribute to the establishment of personal pronouns advertisers and readers a special relationship between the. Following on from the perspective of the person collecting personal ads for the analysis of sense.

2. Advertising claims that the meaning of discourse in the complexity of

Style in general, most first-person and second person is outside the point of the article, namely: the first person to speak on behalf of people, the second person on behalf of the audience (柏桦, 2007). Text in the ad, the advertiser through the exchange of language and readers, these readers may be a purchase of goods or services, from this sense, advertising is the speaker, and if the reader is affected by people. However, the actual case, the advertisement states that the use of the system is quite complex, and its use and grammar is not always the first, second, third person in line (LI Zhan son, 2002:166).

3. Claims that the use of its function

3.1 refers to the first person to advertisers

     In most advertisements, the first person, in particular, "We" means advertisers, through such allegations, advertisers (usually a business or company) in the ad text with the readers of exchange. In this case "You" is usually used to refer to the reader (consumer. In such a case is usually the first person and the integrated use of second person. For example:

A Deal With Us Means A Good Deal To You (a department store ad)

We Integrate, You Communicate (Mitsubishi Electric)

We Race. You In (Ford Motor)

3 in this first-person ad "us" and "we" are all members of the company, the second person "you" all refer to the reader. The second ad, the advertiser tells readers: Our products are made of a combination of different opinions, you are using our products will surpass themselves. The third ad, the advertiser should be communicated to the reader the meaning is: We have produced a great performance car, our car will lead you along the way. We can understand that the first person and second person in the integrated use of advertising and consumers face-to-face dialogue between the effects, so the reader did not mention or than consumers, so that readers can not be actively involved in convincing the more straightforward ( LI Zhan-son, 2002:168). In these ads, not to use the name of the company called the company a more figurative, more user-friendly so that more acceptable to readers. And "you" will be the use of primers such as the reader actively in the ad, and ads in the "you" unconsciously equated with their own. This keeps the reader with the desire to buy.

Advertising English person how interpersonal meanings
In the development of commodity economy today, advertising can be seen everywhere. As the business through certain media advertising to user sell products or services attract, the important means, has entered into every corner of the society. But advertising English, as a special kind of language has its particular genre, the discourse structure. So far, experts from different angles on the article studied advertisement advertisement on the Leech, stylistic characteristics were studied, Schudson from psychology research papers, the Gold from the culture AD is studied, HuangGuoWen AD from the Angle of functional grammar study advertisement piece, but few using the theory of systemic functional grammar in AD said the system how interpersonal meanings are discussed in detail. This paper aims to systemic functional grammar from halliday's perspective on the collected on the AD said system analysis, reveals the AD is how to use person's method and potential customers build relationships to achieve the purpose of persuasion or control.
1 how interpersonal meanings of functional linguistics
Founder of systemic functional grammar Halliday (that) Halliday language is the social activities. Language interpersonal composition and interpersonal function to represent the participants in the communication process as of may, it can not only had to express one's ideas will also affect the hearer's attitude or behavior. How interpersonal meanings as language is one of the three yuan, build and maintain the function of the speaker and the listener's social relationship between dynamic. Halliday think how interpersonal meanings contained in section, or as a system called the pronoun or as owner pronouns. The pronoun helps build advertisers and the readers a kind of special relationship. From the Angle of the person in the AD collected for analysis of interpersonal sense.
2 the AD said referred to complexity
In general, most of the first person and person are outside the article points, namely: first, the second person to represent BaiHua audience (representative, 2007). In AD, advertisers to communicate with readers through language, the reader may become the buyers of commodities or services, in this sense, the advertisers are talking, and readers are recipient. But the actual situation, the personal use of the system is quite complex, it is not always the use of grammar and the first, second, third, consistent LiZhanZi (2002:166).
3 person use and its functions
3.1 first-person refers to advertisers
In most of the advertisement, the first person, especially "ship" means advertisers, through this alleged, advertisers (usually a company or enterprise) with readers in advertising English communication. In this case "" usually refers to the reader (consumer. Usually in this case the first person and second personal comprehensive use. For example:
A their Us Means A To A department store (advertising),
Both We Communicate, mitsubishi electric)
We're In Race (ford)
In the third AD in the first person "us" and "ship" refers to the members of the company, the second person "" refer to the reader. Second, advertisers, advertising tells the reader: our products, you are using a tour of our products will surpass themselves. The third AD, advertisers to convey to the readers to mean: we produce car performance good, we will give you the car ran. We can be realized, the first person and second person in the comprehensive use of advertisers between consumers and face-to-face talks effect than did not mention readers, so that consumers can actively, or the reader involvement ZhiXu tile more persuasive LiZhanZi (2002:168). In these ads use person rather than the name of this company is more visualization, humanized, so that readers are more likely to receive. But "" will actively lead readers to advertising, and as the", "will not equate with yourself. This can make readers with purchasing desire.