(二)TheSupermarket根据以下材料，回答问题。Youmayhavewonderedwhythesupermarketsareallthes

共享题干题(二)The Supermarket根据以下材料，回答问题。You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the decompression zone. People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost dwell time: the length of time people spend in a store.Traditionally retailers measure football as the number of people entering a store is known,but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked peoples phones at Gunwharf Quays, a large retailer centre in Portsmouth—not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose l minute, sales rose 1.3%.Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.1.[不定向选择题]Path intelligence uses a technology to__________A.measure how long people stay at a store B.count how many people enter a store. C.find out what people buy in a store. D.monitor what people say and do in a store. 2.[不定向选择题]What happened at Gunwharf Quays showed that sales__________A.was reversely linked to do well time. B.was in direct proportion to do well time. C.was affected more by football than by do well time. D.was affected more by dwell time than by football.

1.参考答案：A
参考解析：细节题。句意：道路智能(Path intelligence)使用一项技术来___________。由题干关键词Path intelligence可以定位到第五段。该段指出，“Path intelligence不是通过检测电话，而是利用手机技术来跟踪用户的位置。结果他们发现，顾客在店内的逗留时间每增加1％，销售额就会增长1．3％”。由此可知，这项技术是用来测量顾客在店内逗留时间长短的，故正确选项为B。
2.参考答案：B
参考解析：细节题。句意：GunwharfQuays发生的事情表明销售___________。由GunwharfQuays可以定位到第五段“It found that when dwell time rose 1 minute，sales rose 1．3％．”，意为“顾客在店内的逗留时间每增加l分钟，销售额就会增长1．3％”。由此可知，顾客在商店逗留的时间与商店的销售额成正比，故正确选项为B。3.[不定向选择题]The author argues that shopper__________A.exert more influence on stores than they imagine. B.are more likely to make rational choices than they know. C.have more control over what they buy than they assume. D.tend to make more emotional decisions than they think.

哦，回答的不错