Cross-cultural business communication tends to be cultural differences between different factors. To carry out effective cross-cultural communication, should be taken to the appropriate channels of communication, cultural differences to overcome the negative factors, to enhance understanding and cooperation. In this paper, cross-cultural exchange of the basic theory of business and cross-cultural business negotiations and business etiquette made a detailed analysis of these two areas and study how they could better carry out cross-cultural business communication, improve the efficiency of trade.