急！英语翻译

The logic behind cultivating customer loyaty is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to keeping them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. Established customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price sensitive, and may provide free word-of –mouth advertising. Retaining customers also makes it difficult for competitors to enter a market or increase their share of a market.

隐藏在培养客户忠诚度背后的因果关系是无法否认的。“实际上，大多数公司在营销时所作的努力都集中在获得客户上，而很少关注保留客户”， 来自科恩费尔德大学管理学院的艾德里安 佩恩说道。“有研究表明，在保留客户和赢利之间存在着密切的关系。现有客户比起新客户来说，常常会买得更多，更值得期待，并且通常售后服务成本比较低。此外，他们往往对价格不这么敏感，并且还会提供口碑宣传。保持客户也会让竞争对手很难进入市场，或者增加他们的市场份额。

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要培养顾客的忠诚度这个道理是无可否认的。“实际上大多数公司在市场上都把精力集中在开发新客户而忽略了要保留住这些客户上”Cornfield大学管理学院的Adrian Payne指出。“有研究表明保留住客户与挣钱是有密切关系的，老客户都会再购买你的产品，这是可以预见到的，通常比新客户的服务成本低，另外老客户一般对价格不敏感，还可以通过他们的口口相传做不花钱的广告，保留住老顾客使竞争对手很难进入这个市场或者竞争对手很难再扩大市场份额”

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