求翻译！
伴随着经济全球化和我国加入世界贸易组织，企业市场营销活动日益繁荣，然而，在企业市场营销繁荣的同时也出现了市场营销中企业信用缺失。在市场上假冒伪劣商品泛滥，虚假广告、商家哄抬价格等，不仅严重损害了消费者的利益，制约着市场营销的深化和变革，而且对我国企业市场营销国际化起到负面影响，因此对于市场营销中企业信用问题进行研究有着理论和现实双重意义。
市场经济是法制经济,也是信用经济,信用是现代市场经济的一个基本构成 要素,各种经济主体之间错综复杂的经济联系全靠信用关系来维系。随着我国市 场经济的发展和完善,越来越多的企业重视信用问题。企业信用是企业存在的基 础,对企业的生存和成功至关重要,企业信用作为一种信号机制,能够减少顾客 在市场上搜寻产品的成本,降低与供应商之间的签约成本,吸引到更优秀的员工。 另一方面,信用作为顾客对企业的履约能力的预期,对顾客的购买行为产生影响。With economic globalization and China's entry into the world trade organization, enterprise marketing activities, however, the increasing prosperity in the enterprise marketing prosperous also appeared in the market credit enterprise. The fake and low-quality commodities in the market, false advertising, business, not price-gouging serious harm the interests of consumers, and restricts the deepening of reform and marketing of Chinese enterprises and marketing internationalization has negative influence on the market marketing, enterprise credit problems in study has theoretical and practical double meaning.
Market economy is legal economy, but also credit economy, the credit of a modern market economy is the basic elements of the economic subject, the economic ties between complex depend on credit relations. Along with our country economy development and city games, more and more attention of enterprise credit problems. Enterprise credit is the development of enterprises, to the enterprise survival and success is crucial, enterprise credit as a signal mechanism, can reduce the customers in the market for the cost of the product, reduce the cost of contract with suppliers, to attract more excellent staff. On the other hand, credit as customers of enterprise performance, the ability to customer's expectations affect purchase behavior.
with the economic globalization and china's entering WTO,enterprise marketing activities have become more prosperous, but there has also been lack of credit in marketing business meanwhile. In the market, the proliferation of fake and shoddy goods, false advertising, businesses bid up prices, not only seriously damaged the interests of consumers, which restricts marketing to deepen and change, but also do harm to the internationalization of Chinese enterprises marketing, so the issue of studying corporation credit has a double importance of theory and practice.
The market economy is the legal economy, is also a credit economy, credit is a basic constituent elements of the modern market economy, the various economic entities of the economic ties between the complex relationships to sustain the credit entirely. As China's market economy development and improvement, more and more enterprises pay attention credibility problem. Credit is the basis of the existence of an enterprise, crucial to the enterprise's survival and success. Credit, as a signaling mechanism, can reduce the cost of search products on the market of customers, the cost of the contract with suppliers, andcan also attract more qualified staff. Moreover, credit to enterprises, as customer's expectations of the capabilities of an enterprise's compliance, has impact on customer's buying behavior.