（一）PublicRelation根据材料，完成下列的问题。Publicrelationsisabroadsetofplannedcommunicat

共享题干题 （一）Public Relation 根据材料，完成下列的问题。 Public relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image. Publicity then is part of public relations when it is initiated by the firm, usually in the________（51）of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually.________（52）outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. Thiorganizational placement can be a ________（53） because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the________（54）. Although the basic purpose of public relations is to provide positive influence________（55）the public image, this influence generally maybe less than ________（56）provided by the other components of the public image mix. Publicity nay be in the form of news releases that have________（57）overtones for the company initiate by the public relations department. Publicity on the other ________（58） should not be divorced from the marketing department,as it can ________（59）a useful adjunct( 辅助 ) to the regular advertising. ________（60）, not all publicity is initiated by the firm; some can________（61）from an unfavorable press as a reaction to certain actions or lack of________（62） that are controversial or even downright ill-advertised. The ________（63）we wish to emphasize is that a firm is deluding( 自欺 ) itself if it thinks its public relations function,whether within the company or an outside firm, can take ________（64）of public image and opportunities. Many of these have to do with the way the ________（65）does business, such as its product quality, the servicing and handling of complaints, etc.1.[不定向选择题]________A.matter B.form C.system D.direction 2.[不定向选择题]________A.Yet B.Otherwise C.Furthermore D.Rather

1.参考答案：B
参考解析：句意为：宣传是公关的部分，一般由公司发起，包括新闻发布会和记者招待会两种常见形式。四个选项：matter“事件”；form“形式”；system“体系”；direction“方向”。
2.参考答案：C
参考解析：句意为：此外，并非所有的宣传都由公司发起。四个选项：Yet“然而；0therwise“否则”；Furthermore“此外；Rather“而不是”。3.[不定向选择题]________A.make B.result C.tell D.keep

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