英文短语理解（its effect on the bottom line）

While short-term price promotions can have legitimate uses, such as reducing excess inventory, it is the recognizable increase in sales that is their main attraction to management, which is therefore reluctant to abandon this strategy despite its effect on the bottom line.

请问：在上面的句子中，its effect on the bottom line 是什么意思？

While short-term price promotions can have legitimate uses, such as reducing excess inventory, it is the recognizable increase in sales that is their main attraction to management, which is therefore reluctant to abandon this strategy despite its effect on the bottom line.
虽然短期价格促销可以有合法用途，如减少库存过剩，这是公认的销售增长是其主要旅游景点，管理，因此，不愿放弃这一战略，尽管其影响的底线。
its effect on the bottom line
其影响的底线

你好！ 它的对底线的影响 我的回答你还满意吗~~