翻译——汉译英

关于品牌战略与对策的研究

姓名：姜春蕾

指导老师：王玉辉

吉林师范大学博达学院吉林四平

内容摘要：当前，随着新经济时代的来临，市场环境发生了极大的变化，品牌己成为企业占领市场的重要工具。随着人民生活水平的提高，品牌的重要性越来越大。在经济全球化的今天，中国的企业要在全球范围的竞争中生存下去，必须在战略的高度上重视品牌战略，国内很多企业在品牌经营上仍有很多问题，存在着许多重大失误，如宣传策略不当、合资或联营不当、缺乏创新、丧失特色、规模过小等。如今中国市场品牌发展水平还处于初级阶段，很多国内的品牌可能一度名噪一时，但能够维持长久地位的却是少数，缺少“世界级”的品牌。本文在对品牌战略相关基本概念解析的基础上分析了我国企业实施品牌战略的重要性，针对我国企业在实施品牌战略中存在的问题提出了相关对策。

关键词：企业 品牌 品牌战略

With regard to brand strategy and Countermeasures
Name: Jiang Chunlei
Instructor: Yuhui
Boda College of Jilin Normal University, Siping, Jilin
Summary: At present, with the advent of the new economic era, the market environment has changed significantly, the brand has become an important tool for companies dominate the market. With the improvement of people's living standards, the increasing importance of the brand. In the economic globalization, China's enterprises to compete on a global scale to survive, we must focus on a strategic perspective on the brand strategy, brand management many domestic enterprises, there are still many problems, there are a number of major mistakes, such as promotional inappropriate strategies, joint venture or joint, lack of innovation, loss of features too small and so on. Today, the brand development level of China's market is still in the initial stage,
Many domestic brands may be claimed once very famous, but able to maintain a long position is a minority, the lack of "world class" brands. In this paper, the basic concepts related to the brand strategy based on the analysis of resolution of our enterprises the importance of the implementation of brand strategy for China's enterprises in the implementation of brand strategy issues that exist in the relevant countermeasures.
Key words: corporate brand Brand Strategy