英语翻译通过满足需求达到顾客满意,最终实现包括利润在内的企业目标,是现代市场营销的基本精神.世界营销学权威科特勒教授曾经

英语翻译
通过满足需求达到顾客满意,最终实现包括利润在内的企业目标,是现代市场营销的基本精神.世界营销学权威科特勒教授曾经说：“除了满足顾客以外,企业还要取悦他们.”今天的公司面临着更加激烈的竞争,如何赢得顾客战胜竞争者,答案就是在满足顾客需要、使顾客满意方面做好工作.只有以市场和顾客需要为中心的公司才能获得成功,这需要他们把顾客需求作为企业开发产品的源头,在产品功能、价格设定、分销环节建立、完善售后服务系统等方面以便利顾客为原则,向目标顾客提供优质的价值,最大限度地使顾客满意.同时,建立高度的顾客满意,要求企业创造更多的顾客让渡价值.为此,企业必须系统协调其创造价值的各分工部门,即企业价值链以及向外延伸由供应商、分销商和最终顾客组成的供销价值链的工作,达到顾客与企业利益最大化.实施“顾客满意（CS）”管理,对当今竞争时代的每一个企业的经营具有重大的战略意义.
基于此,本文对顾客满意战略进行了系统的研究,介绍了顾客满意的基本理论、国内外实施CS战略的案例、企业实际操作的相关流程与关键点,并且对顾客满意管理未来创新的方向进行了初步探讨.

Through meets the need to achieve the customer to be satisfied,realizes finally including the profit business goal,is the modern market marketing basic spirit.World marketing study authority Professor Ketele once said:“besides satisfies the customer,the enterprise also needs to try to please them.”Today's company is facing the even more keen competition,how do the win customers defeat the competitor,the answer are satisfying the customer to need,to make the customer to be pleased the aspect to complete the work.Only then needs to be able to obtain successfully take the market and the customer as the central company,this need they take the customer demand the enterprise develop products the source,in aspects and so on product function,price hypothesis,retailing link establishment,consummation post-sale service system take facilitates the customer as the principle,provides the high quality value to the goal customer,maximum limit makes the customer to be pleased.At the same time,establishment high customer satisfaction,the request enterprise creates more customers to transfer the value.Therefore,the enterprise must the system be coordinated its creation value each division of labor department,namely the enterprise value chain as well as extends outward the supply and sales value chain's work which by the supplier,the distributor and the final customer is composed,achieves the customer and the enterprise benefit maximization.The implementation “the customer satisfies (CS)” the management,to competes the time each enterprise's management to have the significant strategic sense now.
Based on this,this article satisfied the strategy to the customer to conduct system's research,introduced customer's satisfactory elementary theory,domestic and foreign implemented the CS strategy the case,the enterprise actual operation related flow and the key point,and satisfied the direction which to the customer the management will innovate in the future to carry on the preliminary discussion.